top of page
  • Writer's picturecoursevita

The Curious Case of DOLLAR SHAVE CLUB

“A case Study on role of Data Science in Advertising” 


Dollar Shave Club is a company famous for its viral ad campaign and online delivery of

grooming products on a regular basis.In any case, what many people don't know is that the

The company's success can too be credited to its utilisation of data analytics. By using

information analytics, Dollar Shave Club was able to progress its email marketing program

and make way better choices based on client preferences.


In February 2014, Dollar Shave Club enlisted Looker Data Sciences Inc. to assist organise and

analyse customer data. Earlier to this, the company had a developer named Juan who would

handle all the reports, which frequently led to backlogs. However, after deploying Looker

studio, Dollar Shave Club was able to create models from the data its program collected in

just two weeks. Nowadays, around a quarter of the company's 85 employees use Looker on

a every day or week by week basis, with 40% of the staff accepting daily emails made from

Looker reports that incorporate upgraded data on various company stats. Learn how to build

dashboards for marketing analytics using Looker Studio.


Whereas Dollar Shave Club does not use Looker to specifically personalise emails, the data

It helps with the marketing effort. The company uses the data to make optimizations,

including decisions around cohorting and content. It also uses Looker as a

feedback loop to determine the performance of its emails. The company's cyber marketing

team too uses Looker to consider the company's email programs and conduct A/B testing of

email campaigns to increase take rates and diminish churn.


One case of how Dollar Shave Club used Looker was with its testing program. The company

used to send tests to customers as a way to lure them to buy new items, but it was found to

be exceptionally expensive. In any case, the company did not have a way to analyse data in

a way that might help it way better target the samples. Once Dollar Shave Club began using

Looker, it found that clients who purchase the Shave Butter product are more likely to

purchase other products as well. As a result, the company started sending samples only to

Shave Butter customers and now accomplishes a 100% return on investment on its

sampling program.


The case of Dollar Shave Club appears to show how data analytics can offer assistance to 

companies make better decisions and improve their marketing efforts. By utilising Looker,

the company was able to pick up insights into customer behaviour and preferences, which

led to cost savings and increased ROI. As more companies receive data analytics, we are

able to expect to see more success stories like this in the future.


Data analytics is becoming progressively vital in today's business world. It allows companies

to make way better decisions based on customer preferences and behaviour, which can lead

to cost savings and increased ROI. However, it is important to keep in mind that data

analytics is only successful in the event that it is used correctly. Companies must have the

correct tools and workforce in place to decipher and utilise the data viably. Moreover,

companies must also take steps to secure customer data and ensure that it isn't misused in

anyway.


Conclusion

In conclusion, Dollar Shave Club's use of data analytics may be a prime illustration of how businesses can leverage data to move forward their marketing efforts and make superior decisions. By utilising Looker, the company was able to gain bits of knowledge into customer behaviour and preferences, which resulted in cost savings and increased ROI. As more companies adopt data analytics, we are able to expect to see more success stories like this in the future.

12 views0 comments

Recent Posts

See All

Comments


bottom of page